On its 35th year, NTUC Fairprice’s CSR initiative, Share-a-textbook, went digital with an app. The project is part of FairPrice’s ongoing effort to help needy families provide for their children’s education, promote recycling and encourage thrift among Singaporeans.

BRAFIC created an explainer video detailing the functions of the new app, making the app more accessible for people to share their textbooks. 

Furthermore, to engage users to download the app, BRAFIC designed four quirky and fun tote bags that were given away as an incentive which very effectively increased the number of downloads.